Class Notes

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April 19: Introduction of Class/What’s Happening in COMM 100 & 4G Mentoring Program
The 4G plan.
1. Meet your mentor.
2. Develop your portfolio.
3. Regular visits with your mentor.
4. Mentor becomes advisor for senior project.

April 29: I-COMM Introduction / John Thompson
For a job after school you must have experience. I-Comm is a great way to get that experience. There are several different parts that make up the team of I-Comm.
1. Section 1~ Scroll, Scroll Digital, Copy Editing, Photo
2. Section 2~ Video Productions
3. Section 3~ Advertising/Public Relations Agency, Design, Sales
SWOT: Strength, Weaknesses, Opportunities, Threats. I-Comm helps us to become more versatile.

May 3: News/ Journalism / Lane Williams
You must jump in with both feet and be dedicated to being better than the rest. Don’t go half in, broaden your horizons.
• You are a Comm Major; if you aren’t reading the newspaper, who is?
• Facts are declining and opinions rising.
• Don’t just learn to write; learn to write about something.
• Demand for news is growing just in different forms.

May 10: Visual Communication Emphasis / Caryn Esplin
There are more and more jobs in this area.
• Bottom of the industry: Reporter, broadcaster, photo journalist
• Top of the industry: marketer, advertising, social media.
Graduates wish they had learned more about visual media and second, writing.
Visual Media:
• Graphic Design
• Web Design
• Digital Imaging
• Multimedia/Video
• Social Media Marketing

May 17: Video Production / Brian Howard
Video Production Jobs:
• Broadcast stations
• Video Production companies
• Corporate video
• Web video/ webcasting/ podcasting
• Ad Agencies
• PR Firms
• Independent Freelancers
• Director
• Producer
• Video Editor
• Videographer
• Digital Graphic Artist
• Sound Engineer
• Lighting
You can do internships at local tv/radio stations. It shows future employers you are serious about your career and can provide great networking opportunities.

May 24: Public Relations/PRSSA – Ward Hicks / Michael Cannon
Didn’t show.

May 31: Academic Discovery Center / Tyler Christensen
Take advantage of going into the ADC to work on 4-year graduation plan. They can help you plan and stay on track. Take advantage of the Friday grad-planning sessions at the Business and Communication center in the Smith Building from 9:00-4:30pm.

June 7: Advertising/ Beth Hendricks / Jeff Hochstrasser
Advertising: The structured and composed non-personal communication, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. (Strategy, marketing, and products.)
• Attention
• Interest
• Desire
• Credibility
• Call to action

June 14: Ethics/Plagiarism / Shane Cole
The study of good and bad. (morals)
What can be copyright?
1. An original work of authorship
2. Fixed in a tangible form.
Rights:
• Reproduction
• Distribution
• Public performance
• Derivative works
• Moral rights
Fair Use: limited uses of copyrighted works.

June 21: Internships / / Lane Muranaka / Natalie Whittaker

Speaker didn’t show.